I just read (actually I read it on 23 Dec, but only am now getting to posting this) David Drinnon’s blog posting on the relationship between IT, communications, and media. Great article that supports the view that these technology intensive areas should be led by one person and that one person should participate in the leadership of the church. So often, there is a lack of coordination between these parties and as David states, “Churches can't afford to operate inefficiently because of the high cost of technology”. Having a holistic strategy with IT, communications, and media has to improve the ability to reach your audience in addition to improving the overall efficiency of technology management.
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